Our Brand Design Process


Each and every designer has their own process and their own way of doing things. It's one of the main things that makes each of us unique as creatives! Here at Salt, we like to let a business plan or strategy lead the way, and design entirely around, and for, that. 

Our brand design process at Salt Design Co.

1. Inquiry + an optional phone call

Step one to our process is pretty simple. When someone is interested in working with us, they reach out via our project enquiry form and let us know what they need help with. From there we jump on a phone or video chat to talk about your needs, and see how we can best help you. If we are excited by your project and feel that you are too, we send over a proposal document that breaks down the project and includes information about the timeline and cost. If we're all agreed, we get to work! 


2. Listening + learning

Listening to our clients is KEY. We want to hear all about you; what you do, how you do it, and why you do it. Most importantly is WHO you are doing it for. We design specifically to your ideal client so that your business can thrive and grow. We get all this information through a collection of questionnaires we send along right at the beginning of the project.


3. Brand Strategy begins!

This one's all on us. 

As soon as we receive your completed questionnaire, we get straight into researching and developing your brand strategy document. We learn more about your industry, what makes you different, and who your competition is.

We'll spend time digging deep and really trying to visualize your company and what their place in the world looks like. Our research covers the strategy of your business, but also the visual aspects, as that's what we're here to bring to life! We always aim to chat in person or via video to go over a brand strategy together and finalize it after that meeting. There’s so much more to be gleamed from a real conversation that questionnaire answers, and we love to bring your natural language about your business into the branding.


4. The design phase

Now we get to the juicy bits. The design process starts with confirming a style direction, presented through a  mood board that reflects the work we did in the strategy phase. With the style direction confirmed we jump into brand design, and present 1 full iteration of the brand as we imagine it - logo and all. 


5. Refinement phase

After gathering some feedback from you on our initial brand concept, we'll refine the designs where need be, consulting you as we go and developing some more concepts if needed. We include 3 rounds of refinement in our brand packages just in case they’re needed, but normally we head into the final phases of the project after just 1 or 2. We consider this part of the process to be the most collaborative, ensuring we’re taking the brand in the direction we’ve all agreed upon. For more on why we call it a refinement rather than revision phase, check out this post!


6. Launch!

The best bit! We hand over your brand package! We'll explain how to use your brand, and include some examples of it in action to give you context, and then we hand the reigns over to you!


7. Post-launch support

Once a project has been completed we can help direct your brand, teach you how to implement it, or help you produce marketing collateral for promoting your new business and brand! 

Want to see a full behind the scenes of what it’s like to work with us? We shared videos and images from our client projects on our Instagram! Check out the highlight named ‘process’ to see Lucy showing you behind the scenes.