website banners(s)-03.png

Brand Development

Starting at $1,250 CAD + GST – paid in 2 instalments

Defining what your business is really here to do, and understanding why that matters is one of the most crucial aspects of launching a business. It’s the one thing our Brand Identity package clients rave about the most and use most often when making decisions in their business after our work together is done.

We take the brand strategy process included in our Brand Identity package one step further. The Brand Development package will leave you with a highly-detailed Brand Guideline outlining every bit of information on the “why” of your business, your clients, the language to use with them, and how to make your business stand out.

As an add-on, we also offer Name Development, if you’d like us to conceptualize the name for your company too!


Want to combine Brand Development with a Brand Identity package? Inquire here and let us know that you’d like to combine 2 services!


8 week timeline:

  1. Project kick-off

  2. Client homework via questionnaires

  3. Brand strategy meeting

  4. Brand strategy development

  5. Feedback + Refinements

  6. Brand language development

  7. Feedback + Refinements

  8. Final package sent


package includes:

  • Brand Strategy Development:
    - Your Unique Selling Proposition (USP)
    - Brand Values
    - Ideal Clients
    - Competitor Review
    - Brand Personality

  • Brand Language
    - Mission Statement
    - Brand Messaging
    - Social Media Language
    - Brand Language guidelines


optional add-on’s:

+ Name Development ($525)
+ Brand Identity Package ($4,150)
+ Web Design Package ($5,250)



“Salt Design Co. pushed me to grow, examine the uncomfortable unknown, and propelled me into business “adulthood”. Knowing this much about my company keeps me on track, focused on my goals, and growing like I never have before.” - Sara Zaytsoff, Mint Club Athletics

yoann-siloine-532514-unsplash (1) copy.jpg

Project Inquiry: Brand Development

Name *

Companies we’ve worked with on their brand development + language.

Meira Consulting_Secondary Logo_RGB_300dpi_Forest.png
alaia_blue copy.png
Type C Consulting_Main Logo_RGB_300dpi_Black.png