- portfolio -

Calibrate Pilates

Calibrate Pilates Header - A clinician adjusting a client with the Calibrate logo on top.

what we created:

+ Brand Identity
+ Website build & coaching
+ Business Cards
+ Illustrations


Calibrate Pilates provides instructor training for rehabilitation professionals.

Through in-person workshops and online facilitated courses, clinical professionals can further the skills and help they offer their patients by adding Pilates knowledge to their knowledge bank. We worked with owner Kobi, to develop a brand that took inspiration from the moving lines of the body, and had a simple, retro feel to it. In particular we focused on the structural principal of tensegrity to bring body and movement symbology into the brand without having to use anything too obvious for the brand icons.

Once developed, we coached Kobi through the application of her brand, guiding her as she built her Squarespace website through an in-person workshop. Scroll through the brand to see the icons, logos and website in action.