Adya Digital Consulting
what we created:
+ Company Name
+ Brand Identity
+ Squarespace Website
Adya Consulting offers digital consulting and education for women-led businesses who need support managing the digital channels of their brand.
Starting with name development we took the existing brand (Social Mediaholic Co.) through a rebrand and full visual update. Keeping Rajveer’s Indian background in mind we chose a name that speaks to the company ethos of empowering women in business, landing on the given name ‘Adya’ meaning ‘Goddess of Power’. Pairing this with a descriptive tagline that focuses on digital media instead of social media allowed Rajveer to match the company name with the true extent of her services.
In the brand design phase of the project we focused on maintaining and crisp and professional look, whilst also bringing in some warmth. The burgundy and terracotta colours are warm without being overly feminine, and paired with a crisp black or white they help the brand to have a modern personality.
Website coming soon!