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From inquiry to launch we approach projects with care, strategy, and of course, creativity.

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 To us, business comes first. We deep dive into all aspects of your business—this helps us identify gaps and as well as create designs that help you achieve your business goals. This strategic approach helps us be the best visual problem solvers to help your small business grow effectively and efficiently.

 
 
 
 
PROJECT PROCESS
 

 OUR APPROACH

Strategic, open, and always collaborative

Our strategic approach provides the answers and information we need and helps us create a foundation that informs any and all decisions we make for your brand. We never make decisions arbitrarily; everything we do is backed by reasoning and with your ideal client in mind.

As we work together you’ll find that we’re an open book—we are always here to answer questions and respond to feedback wholly and honestly.

We don’t sugar coat things and will do everything we can to ensure you understand the process from a designer’s perspective, giving additional context when you need it. Our calendar is always open for meetings to talk through any sticky points.

Our priority is to set the foundations of your brand. We know we’ve done our job when you feel confident that you know your business inside and out and are prepared for your next stage of growth.

 
 

 PROJECT PROCESS

Step-by-step guidance to lead you to the end result

Over the last 6 years our core growth efforts have been on creating an exceptional experience and process for you. We’ve thought through every step to ensure that we’re guiding you to the end result that will help you and your business most.

 
 
 
 

1. INQUIRY

Use the inquiry form at the bottom of the Services page to get in touch with us about your design and website needs. We’ll reply within 48-hours with a link to our calendar so you can choose a time and date for an inquiry call.

Inquiry calls typically take 10-30 minutes. They are an opportunity for us to get to know each other and for us to see how we can help you best. Once the call is over, we’ll send you a quote with the packages we discussed so you can review all the information, our contract, and the invoice before signing on.

 

 

2. ONBOARDING

Once you’ve accepted our quote, signed our contract and made the first project payment (which acts as a deposit to secure the project) we'll send you a kick-off email with access to your client portal and any homework we might have for you. As all projects start with strategy, we typically send a few questionnaires that help us get to know your business in more detail. We’ll also send you an estimated project timeline (that can be adjusted!) so you know when to expect presentations and meetings.

 

 

3. STRATEGY

With all questionnaires completed by you, we then meet via video chat to go over your strategy to ensure we are on the same page. We might have some additional questions to ask you too. In-person meetings are 60-90 minutes.

For brand identity projects, we send you a Brand Strategy document to review and provide feedback on. This document includes information on your business that we will have created using your answers to the initial questionnaires and what we discuss in our strategy meeting. Everything in that document will feel very familiar and through up to 3-rounds of refinements, we’ll work to tweak the language with you until you’re happy with the strategy for your brand and business.

A mood board is also sent for brand design projects to confirm the style direction of the identity design. This helps us to set the overall tone and vibe of the brand, and ensure that the vision we have in mind makes sense for you and your business.

 

 

4. DESIGN

For both brand and web design projects, we start the design phase once the strategy is completed and take 2-3 weeks for the initial design work. All design presentations will be sent to you through your client portal (via email) as a form - this allows you to provide feedback and ask questions, returning to the form whenever you need to. With your feedback, we then enter 1-3 rounds of refinements, tweaking the design to match what works best for your business.

Initial brand design presentations show the full brand concept (including logo design) with refinements being made to details. Additional options might be sent for icons, illustrations, or other design elements as needed but thanks to our strategy and mood board process the initial concept remains the same in 99% of our projects.

Web design presentations start with the homepage so we can set the overall design of the website first. Each section is broken down with a brief explanation and space for feedback, as well as a direct link to the website so it can be viewed as a whole while providing feedback.

Once confirmed, additional pages and details are designed with further forms sent for feedback. This process can be lengthy for websites as there are lots of details and moving parts, so 1 optional in-person meeting is included to go over the website as a whole. This makes sure you can see everything and have final say on all the colours, effects and details.

 

 

5. PROJECT HAND-OFF

Brand identity packages include brand guidelines, a style guide, links to download your fonts, logo files in both vector and raster and a logo information guide to help you understand the different file types.

Website packages include all content and graphics on the website. Ownership of the website is transferred to you separately. If you need help learning how to use and maintain your website a 90-minute training session can be purchased as an add-on.

Wanna learn more? Get more information about our brand and web design packages here.

 
 
 
 

TESTIMONIALS

What past clients say about working with us

 
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Working with Salt FAQ

 
 
 
 
 
 
 
 

INTERESTED IN WORKING TOGETHER?

Learn more about our brand and web design packages