Backcountry Wok
Backcountry Wok
WHAT WE CREATED:
〰️ Mini Brand Identity
〰️ Packaging Design
〰️ Name Development
Backcountry Wok (now Off The Path Provisions) sells dehydrated Asian-inspired and plant-based meals in 100% compostable packaging. Selling to outdoor and camping enthusiasts, as well as busy outdoor professionals on field trips, Backcountry Wok wanted to stand out from its competitors but also look right at home in the outdoors.
We worked with owner Melanie to create a custom illustration for the new packaging, as well as updated logos, fonts, and brand colours. Each colour matches a recipe sold and is intentionally bright and easy to spot.
Most recently we also worked on the U.S expansion of the brand, creating a new name for the new market, Off The Path Provisions.
Photo by Backcountry Wok
Photo by Backcountry Wok
“They made my vision for branding and packaging come true”
“I appreciate how flexible and adaptable they were – they were understanding when new challenges came up in my business and were happy to accommodate changing timelines/priorities. As a client not located in Vancouver, I was initially worried about working with and communicating my vision with a company remotely but their process was seamless. They were always quick to reply over email and just a video call away. I can't wait to show the world my new Backcountry Wok packaging.”
- Melanie Ang, Backcountry Wok
Photo by Backcountry Wok
