Campbell River Children's Choir

Musical notes and glasses with Campbell River Children's Choir logo

what we created:

+ Brand Identity


Campbell River Children’s Choir (CRCC) is a children’s choir on Vancouver Island. With choirs for all ages of children, they pride themselves on a level of excellency that is incomparable in the area.

All age groups are split into different, competing choirs, with names such as Echo and Zephyr which is what lead us to create a movement themed icon for their logo. With both sound waves and air waves in mind, we created a striking icon that hints at the movement of singing, features double lines and dots of written music and allows the acronym of the organization name to be dynamic.

See the logo + full brand in use below!

CRCC logo on a soft blue background
CRCC wave icon on a photo of a girl smiling wearing a yellow top and a boy looking at her smiling.
Campbell River Children's Choir logo on a blue t-shirt
Campbell River Children's Choir business cards in yellow
CRCC logo on a faded blue background ontop of a photo of musical sheets