Cut and Flow

 
Cut and Flow logo on a photo of a woman doing a yoga stretch
 

Cut + Flow Studio

WHAT WE CREATED:

〰️ Brand Strategy
〰️ Name Development Consulting
〰️ Brand Identity
〰️ Marketing Materials

 

Cut and Flow is a yoga and strength training studio in Seattle, Washington. With a gritty, athletic style that makes the studio stand out in yoga, the focus is on the balance of intense strength training with XFormers and softer stretching with yoga.

Knowing that the company founder wanted a gritty style and a green in the colour palette, we created a brand identity that could stand out amongst the Seattle competition. The brand identity is athletic and bold while still having feminine elements such as the script font. The pairing of a neon green and bold black make for striking designs on the marketing materials.

 
Cut and Flow logo on a black background
 
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Brand Identity, Small Business, Fitness, Marketing MaterialsSalt Design Co.