Jordan Pickell Counselling

 
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Jordan Pickell Counselling

WHAT WE CREATED:

〰️ Brand Identity
〰️ Business Cards
〰️ Newsletter graphics

 
 

Jordan Pickell is a modern psychotherapist and soon-to-be author and speaker. Working with millennial women, Jordan helps those who are dealing with everyday problems ranging from feeling unseen and undeserving to feeling disconnected or depleted from their lives.

For the design of Jordan’s Brand Identity, we kept her growth goals front of mind. Knowing that she wants to write a book and do more public speaking, the brand had to be more about her as a professional than her counselling services.

Bringing in touches of magic and lightness with gradients, shadows, and images with dappling light, we created a warm and inspiring brand. The dark colours lend a maturity, while the gradient set (30 different gradient options!) brings in playfulness and an expansive palette for her popular Instagram posts.

Finally, little scribble and doodle details add details that feel similar to notes a counsellor might be making during a session. These small touches lend themselves well to all brand designs Jordan might need to make and pair well with the gradients and shadows.

 
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Brand Identity, Consulting, Small BusinessSalt Design Co.