One Less

One Less logo on a photo of a coffee filter pot and a reusable coffee cup

what we created:

+ Brand Identity
+ Business cards


One Less is the first distributer of Sol Cups in Canada; a reusable, glass coffee cup created in Australia. One Less advocates for environmental education - making the information easy to access and understand for anyone interested in learning more.

We teamed up to create the brand identity for One Less, using a brand strategy created by Digi Darlings. Goat Social took over their Shopify website once the branding was complete – including a icon that represents their 4 core values and the shape of the earth.

See the brand design and business cards below and check out their website to shop their cups!

One Less branding an icon on a coffee bag, coaster and clipboard
one less icon on dark ocean blue background
One Less logo on a light blue square background and a photo of a glass cup on a coffee machine.
one less website mockup on an ipad next to a coffee cup and notepad
ocean blue business card for One Less leaning against a wall background
one less stacked logo dark blue