Women's Health Collective Canada
Women’s Health Collective Canada
WHAT WE CREATED:
〰️ Brand Strategy
〰️ Name Development
〰️ Brand Identity
The Women’s Health Collective Canada (Formerly the Canadian Women’s Health and Hospital Alliance) is a strategic alliance between 3 women’s hospital foundations in Canada.
The alliance was formed in order to solicit funds from investors and donors at a national level, increasing their ability to provide treatment, education, research, and other services for patients cared for at women’s hospitals.
Working with a web developer and copywriter we worked to create a new brand strategy for the Women’s Health Collective Canada and created the new name for the alliance.
From there we designed a brand identity that would feel warm, welcoming, and authentic: representing the women the alliance is serving and encouraging investors to commit to the future health of women across Canada.