Alexa Mazzarello

Alexa Mazzarello Creative Header photo with logo positioned in the bottom right hand corner.

what we created:

+ Brand Identity
+ Business cards
+ Thank you postcards
+ Squarespace template customization


Alexa Mazzarello Creative is a photographer in Vancouver who draws inspiration from nature, and plants in particular. We brought this into her branding with deep greens and maroons, as well as a hand-drawn illustration of a dried leaf that is used on brand collateral like her business cards and promotional postcards.

See each aspect of our project together below, which included a range of brand and collateral pieces, and check out her website to see the brand in action! Photo of Alexa by Rachel Pick.

Alexa Mazzarello Creative logo overlaid on top of a moody image of dark green plants inside a wooden crate on a plaid blanket.
Alexa Mazzarello Creative logo overlaid on top of a moody image of dark green leaves and purple flowers perched on top of a wooden box.
75FA1104-D375-472A-B585-7AB08A331393.JPGAlexa Mazzarello's Business Cards shown on a plain background with a green leaf, pink glasses and a pen.

“Working with Salt to develop in my brand was a big leap for me. It was the first time I was truly ready to invest in myself as a brand and I am SO SO SO happy with how it turned out. The Salty ladies really listened and observed who I was and integrated this into the brand development process, while being open to feedback from me along the way. The best part of working with Lucy and Daphne is their professionalism, their commitment to servicing their clients, and making me feel truly valued/cherished...which makes for a lasting relationship.” – Alexa Mazzarello

iPad showing Alexa Mazzarello's website next to a cup of coffee, a pen, a plant leaf, and a notebook with glasses on top
Postcard designed for Alexa mazzarello with her logo and leaf photo shown on a wooden shelf next to a black pen and a wooden bowl
Photo of Alexa Mazzarello's business cards featuring her leaf illustration. Business cards are sat next to pink glasses, a black pen, and a plant in a metal container.
Pencil leaf illustration in black and white greyscale on a stationery mockup for Alexa Mazzarello Creative designed by Salt Design Co.