Bakau Consulting
Bakau Consulting
WHAT WE CREATED:
〰️ Name Development
〰️ Brand Identity
〰️ Squarespace Website
〰️ Custom Code
Bakau Consulting is a full-service equity, inclusion, and anti-racism consulting company based in Canada, with a global, intersectional approach. Bakau provides education to organizations and businesses through workshops, audits, and policy implementation.
Originally Cicely Blain Consulting, owner Cicely wanted to grow the team under a new company name and separate their own brand to be under their name for all personal projects and work.
Starting with name development, we create a brand identity and custom-coded Squarespace website for Bakau Consulting. With brainstorming and research into multiple name options, founder Cicely ultimately chose to use the town Bakau in The Gambia (where their ancestral family is from) as the inspiration for the name of the company.
For the brand identity we knew we’d be creating bold, punchy visuals that represented the energetic leadership that Bakau offers. Wanting to stray from the traditional “professional” approach to consulting, Bakau shows that you can tackle systemic change within your organization in a fun and welcoming manner – it doesn’t need to be scary or intimidating!
Finally, we created a detailed and heavily customized website for Bakau that showcases their origins, services and personality in a way that is inviting to potential clients and guides them through the options they have for working with Bakau.
