Project Love Run

Project Love Run

WHAT WE CREATED:

〰️ Brand Identity
〰️ Squarespace Website
〰️ Podia Course Portal

Project Love Run (PLR) is a running collective for all self-identified womxn seeking a safe space to connect with others and their own minds and bodies. Combining running and a group brunch to discuss a specific topic, Project Love Run aims to create connection and help you nurture your relationship with yourself.

Taking inspiration from desert colours, we created a warm and welcoming brand identity that showcases the company’s tagline and commitment to diversity. Illustrations by Julia Nova assist with this, showing women of all races joining together in uniting.

Additional decorative details and shapes complete the identity, adding texture and detail to every design. Using these, and copy from Zafira Rajan, we created a Squarespace website for Project Love Run that gives 2 points of entry to the runs, and explains what the community is all about.

Visitors can choose to find their local chapter first (if they’re new and don’t yet know), or can go straight to the chapter’s event calendar to find upcoming run information.

Check out the live website here.

“It was so lovely working with the Salt Team!

I was nervous about the work being pro bono. I thought it would make it difficult to be honest when I didn't like something or if I had requests and/or questions about a design. Those fears were all in my head! The website looks great and now really matches the PLR vision”

- Filsan Abdiaman, Project Love Run