Type C Consulting

Type C Conuslting logo in red on a pink business card and a black paper background with a black pen

what we created:

+ Brand Identity
+ Company tagline


Type C Consulting is a digital studio run by Connie Chang, a self proclaimed ‘Jill-of-all-trades’ who sees through the weeds and is able to identify the digital gaps in a company. As a well versed designer, developer, project manager and all round creative thinker Connie is able to bring a full digital team to corporate companies who aren’t sure where to begin.

Because of her analytical yet creative mind Connie identified herself as all the traits of a type-a and type-b personality combined, hence, Type-c was born. We worked with Connie to develop a bold, elegant brand with a symbolic icon that together show the breadth of her personality and skills. The thick logo font is full of personality, while the rich colours keep the brand feeling fresh and modern. We chose a sextant as the icon for the brand as it represents the guiding acts that Connie takes with and for her clients, navigating them through their digital presence.

See the brand identity we created for Type-C Consulting below.

Type C Consulting website mockup with sextant illustration and black and red details
White Type C Consulting logo on a black background
type c-05.png
'Do it once, do it right' tagline on a tote bag for Type C Consulting.png
Red Type C sub logo on a pink background

“Lucy and Daphne are so much more than a branding and design agency. They make the impossible, possible. I've been struggling for over five years to find a voice for my company and in a few short weeks, Lucy and Daphne were able to distill those years of work, ideas, musings, and other haphazard thoughts into an extraordinarily perfect brand for my digital design and communications agency, Type C Consulting. They were all those things that an agency should be: professional, patient, and timely, but they were also kind and understanding and really cared about me, my company, and the final product even to the smallest details. So to make a long story short, I would recommend Salt Design Co. a million times over and hope to work with them again soon as a branding agency for my own clients.” - Connie Chang, Type C Consulting

Type C Conuslting logo in red on a pink business card and a black paper background with a black pen
Type C Consulting tagline 'Do it once, do it right' on a black background with a white sextant illustration in the corner.
Type C Consulting wordmark logo on a black business card