A good design doesn’t just look good, it has a strategy behind it that supports your business goals. Find out how we bring strategy into our projects.
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Curious about our name development process? In this blog post we breakdown the process we take clients through when creating a name for their company.
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We follow the one concept method for our brand design projects and couldn’t love it more! Curious about what it is and how it works? Read on!
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We say “brand strategy” a lot and we incorporate one into all of our brand identity projects. But, what is it!?
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Talking to your audience is so much easier when you know and use your brand values
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A logo is all you need for your brand, right? Wrong. Here’s how a brand and a logo differ, and how they’re used together.
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Writing a business plan doesn’t need to be as complicated or as overwhelming as you might think. Here’s what we think you should consider before starting your own small business.
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Whether you're looking to start working with a designer, or are in the process of creating a brand identity, here's a helpful guide to what comes in a brand package and what you should be able to expect from your designer.
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If we don't have a tight handle on our messaging, writing copy is ridiculously hard. But, once you've got your brand messaging in place, it's 1000x easier to write effective copy that talks to your people - whether that's on a website, on Instagram, Facebook, anywhere!
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A mission statement, framed within a business context, helps determine why your business exists beyond just earning income. It helps determine the direction your business will take, what you do and why you do it.
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Determining your ideal client is vital to the health of your business. If you don't know who you're talking to, or who you're aiming to work with, then you won't effectively be marketing yourself to reach that person.
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Colours tell a silent story and are proven to effect people’s emotions so, when it comes to branding, choosing the right colours to represent you can be a make or break situation. Here’s what you should know.
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At the end of the day your values are simply the things that you, as a business, care about. They are literally what you value - but defining them and using them can be tricky. As a small business you might not be sure you need to define yours, or what effect they might have on your business. Let’s dig into it and get to defining yours!
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