Case Study: Bakau Consulting
Cicely Blain Consulting (CBC) was founded by Cicely Blain to create more opportunities for their activism to branch into consulting and education. After the events (ahem) of 2020, CBC was growing and Cicely wanted to grow the company to be more than just themselves; they wanted a team, a larger reach and the opportunity for the business to be more than just Cicely’s face and reputation.
Brand Design
WEBSITE DESIGN
The problem:
Create a company that is more than just Cicely Blain and their activist work
Grow the team under a company name
Incompatible brand identity for this goal
The strategy:
New company name tied to Cicely’s ancestral home
Comprehensive brand strategy to determine the best style direction for the identity
Bold, creative colours and brand elements to represent the loud, political people that transform workplaces
The results:
Name change from Cicely Blain Consulting to Bakau Consulting
A striking brand identity for consistent and cohesive use by the growing team
Detailed and informative website that sets the tone for the work the company will be doing, representing their bold, comprehensive, skilled approach and offerings
