Case Study: Renew Reatreats
Renew Retreats was created to provide holistic hiking retreats for women in Vancouver who want to experience the outdoors but don’t have access to the information and education required to equip themselves safely.
Looking for a luxurious experience, these women want the best of nature and the best of… not nature. They are not looking to camp or sleep in the wild, but love spending their days forest bathing, hiking, swimming and adventuring with other like-minded women!
Brand Design
Web Design
The problem:
Create a brand that suits the outdoors and blends with that industry, while ensuring that non-camping women are attracted to it and can see the luxury experience offered
New business that required name, strategy, identity and also website design
The strategy:
Soft colours inspired by nature with an elegant twist
Sophisticated fonts and clean, modern design
A brand that compliments nature but doesn’t blend in or seem obvious and “backcountry”
Energetic, fun photos of young women enjoying the outdoors safely and in a relaxed, joyful manner
The results:
Create a mini-brand identity that would give owner Mel a consistent set of fonts, colours and logos to use
Choose colours and a style that will feel at home on shelves for backcountry enthusiasts, but will still stand out from competitors products
Reorganize content on the packaging design to ensure legibility
