If we don't have a tight handle on our messaging, writing copy is ridiculously hard. But, once you've got your brand messaging in place, it's 1000x easier to write effective copy that talks to your people - whether that's on a website, on Instagram, Facebook, anywhere!
Read MoreA mission statement, framed within a business context, helps determine why your business exists beyond just earning income. It helps determine the direction your business will take, what you do and why you do it.
Read MoreDetermining your ideal client is vital to the health of your business. If you don't know who you're talking to, or who you're aiming to work with, then you won't effectively be marketing yourself to reach that person.
Read MoreColours tell a silent story and are proven to effect people’s emotions so, when it comes to branding, choosing the right colours to represent you can be a make or break situation. Here’s what you should know.
Read MoreWorking with graphic designers who use coded language can be overwhelming and confusing. We’ve created a list of simple definitions for our most commonly used image and design file formats and colour modes.
Read MoreKeeping your company in good legal standing doesn't need to be this costly rigmarole that takes you away from working on the stuff you love. We live in the future now, so we've got some pretty amazing resources right at our fingertips that can keep us compliant, protected, and actually more professional.
Read MoreBeen through a bad experience with a designer lately? Or shopping around and feeling nervous? We keep hearing horror stories from our clients about previous designers they’ve worked with and we wanted to share some thoughts on the matter!
Read MoreAt the end of the day your values are simply the things that you, as a business, care about. They are literally what you value - but defining them and using them can be tricky. As a small business you might not be sure you need to define yours, or what effect they might have on your business. Let’s dig into it and get to defining yours!
Read MoreStarting a business and not sure if you should invest your precious money in professional branding? As designers we do see people brand too early, so here are our thoughts on the topic.
Read MoreBeen in a business a few years and wondering if it’s time for you rebrand? As designers we know all too well that change comes to many businesses, and that often a rebrand is appropriate.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Eman Salem, as part of our Let’s Talk About Imposter Syndrome series, about her experiences with imposter syndrome and her insights and advice are inspiring to say the least.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Sara McCabe, as part of our Let’s Talk About Imposter Syndrome series, about her experiences and how harsh that internal voice can actually be.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Angie Coats, as part of our Let’s Talk About Imposter Syndrome series, about her experiences and how she turns down the volume on imposter syndrome when it tries to hold her back.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Kae Tran, as part of our Let’s Talk About Imposter Syndrome series, about her experiences with imposter syndrome and what she had to say isn’t just impactful, it’s positively motivating.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Dr. Aime Wolf, as part of our Let’s Talk About Imposter Syndrome series, about her experiences and what resulted is a powerful reminder that dealing with imposter syndrome is a journey, not a sprint.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Pauline Cameron, as part of our Let’s Talk About Imposter Syndrome series, about her experiences with imposter syndrome and she shares some excellent tools we could all use to fight back against it.
Read MoreWant to know how to overcome imposter syndrome? The first step is realizing you’re not alone, so read on because we interviewed Joe Tong, as part of our Let’s Talk About Imposter Syndrome series, about his experiences with imposter syndrome and what he shared isn’t just meaningful, it’s motivational.
Read MoreLet’s Talk About Anxiety is a series that is all about sharing encounters with anxiety and pushing the conversation into the open so we can problem-solve together and take back that power anxiety hold over us when we feel alone.
Our sixth interviewee, Taylor Aller, is an RMT, educator, speaker, volunteer, mentor, creative and co-founder of the Relationship Project; which is all about busting social media myths and giving people real skills to navigate their romantic relationships. With so much on the go, Taylor knows what it’s like to feel anxious, so read her story here.
Read MoreLet’s Talk About Anxiety is a series that is all about sharing encounters with anxiety and pushing the conversation into the open so we can problem-solve together and take back that power anxiety hold over us when we feel alone.
Our, fifth interviewee, Sara Zaytsoff, is a registered kinesiologist, exercise physiologist, and the founder of Mint Club Athletics, which does very cool things for young female identifying athletes. Having experienced anxiety herself most of her life, Sara recognizes that stifling your feelings is not just unproductive, it’s unhealthy and that’s why she’s created a business that encourages young women to do just the opposite.
Read MoreLet’s Talk About Anxiety is a series that is all about sharing encounters with anxiety and pushing the conversation into the open so we can problem-solve together and take back that power anxiety hold over us when we feel alone.
Our fourth interviewee, Mara Savina Lantz, is a writer and a highly intuitive and emotional person. She has experienced anxiety first hand, in her own life and her partners, and is opening up about what it feels like and the journey it’s taken her on.
Read More
